Three Thai hotels to be rebranded as Centara - Sofitel agreement ends at the end of this year
09/21/11 | by admin ![[mail]](rsc/img/envelope.gif)
221 views | Tags: Thailand, Featured Hotels, Tourism, PressRelease, Bangkok, HuaHin
221 views | Tags: Thailand, Featured Hotels, Tourism, PressRelease, Bangkok, HuaHin The partnership will expire at the end of the year, and the hotels involved are the Sofitel Centara Grand Bangkok, Sofitel Centara Grand Resort & Villas Hua Hin and the Novotel Hat Yai Centara.
From January 1, 2012, the three hotels will be rebranded as, respectively, Centara Grand Plaza Bangkok, Centara Grand Beach Resort&Villas Hua Hin, and Centara Hotel Hat Yai.
The parting, which is an amicable one, sees the end of a strong and positive 25-year partnership between Accor, owner of the Sofitel brand, and Centara, a relationship that began with what was then the Sofitel Hua Hin in 1986.
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