Hotel & Tours Group

The Sofitel Legend Metropole Hanoi has launched a Legendary Events initiative.

A complement to Sofitel's recently introduced InspiredMeetings program, Legendary Events is a turnkey events management solution that aims to deliver the same individualized attention to groups that a butler provides to an individual.

The Metropole is Sofitel's first Legend hotel (designated as such in 2009), and its Legendary Events concept is the first of its kind to be rolled out worldwide.

“Meetings in hotels can all too often be merely functional,” said Kai Speth, the hotel's general manager. “But there's no reason they cannot be functional and memorable and stylish and singular in a destination as remarkable as Hanoi.”

Off-site, Legendary Events can usher guests to some of Hanoi's grandest landmarks - the 1926-built History Museum, the 930-year-old Temple of Literature - and to golf outings at several of greater Hanoi's top courses (see Interactive Golf Map Vietnam).

Where a number of hotel staff previously commanded various aspects of an event, now two individuals within the hotel will manage the entire production from start to finish, liberating the client group's leadership of the stress that naturally attends such events.

“Reducing the event organizer's stress level is at the heart and soul of this new Legendary Events concept,” said Andrew Hartley, the hotel's director of sales and marketing. “Our Planner and Concierge will organize, execute and follow a particular event from beginning to end, providing the utmost in personalized service and singular appeal.”

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