Pattaya is the seasoned veteran of Thailand's tourism industry, with nearly 40 years of experience. It started R&R retreat for the US military, and by the peak of the Vietnam War it was well-known for late-night revelry. Pattaya offers no apologies for its reputation as Thailand's 'sin city', but it has branched out in recent years to cater for a broad range of visitors. These days, hotels in Pattaya cater for everyone: retired westerners, Japanese businessmen, young honeymooners and Thai families. It's an unlikely mix, and only Pattaya could make it seem so effortless.

Families head to Jomtien Beach, a crescent slice of sand brimming with water sports and beach facilities. It sits apart from the central party zone, and the hotels in this area quiet down earlier. Many family-friendly activities are based in North Pattaya, beginning with Buddhist temples and entertainment parks like Ripley's Believe It or Not. An elephant park, aquarium and weekend night market are also on the list.
Pattaya really comes to life after dark. A colorful mix of dance clubs, live music venues and bars line the streets of Central Pattaya, where local hotels are used to guests staying out late. The party's epicenter is Walking Street, a neon-heavy after-hours pedestrian strip that follows the waterfront.
While Pattaya has been immortalized as Thailand's party destination, the fact remains that it's becoming an increasingly diverse place to vacation. Away from Walking Street are a number of posh hotels, golf courses and quiet beaches. There is certainly something here for everyone, and given its proximity to Bangkok, Pattaya is likely to remain a popular weekend escape for years to come.