Radisson SAS Hotels and Resorts to Change Their Name to Radisson Blu
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This small, but significant name change marks the latest step forward in the remarkable Radisson SAS success story and reflects the natural end of Radisson's links with the SAS Group following Rezidor's IPO back in November 2006.
Radisson SAS was created in 1994 when SAS International Hotels (SIH) joined forces with the Radisson brand for Europe, the Middle East and Africa (EMEA). The resultant new, highly individual hotel brand grew rapidly and won a world class reputation for innovation, design and service concepts: many more recent Radisson SAS hotels are 'new breeds' - contemporary flagship properties with iconic architecture and bold design solutions - that have become increasingly synonymous with the brand.
The name change was announced on Wednesday 4 February 2009, at the Grand Opening party of the first Radisson Blu: the stunning Radisson Blu Hotel, Zurich Airport.
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